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Most people of child-bearing age have grown up with technology as part of their everyday lives. They are used to accessing information 24/7 − and they expect it in almost every area of their life. Here are four reasons online maternity education can work well for your patients.

There's so much information to give to your families before they are discharged to home with their infants. It's easy for them to be overwhelmed. We've updated and improved our book, A New Beginning, to make it an even better tool for you and your patients throughout their stay and after they go home.

There is a rising interest in placentophagy among postpartum women, especially in the United States. Maternal placentophagy, the postpartum ingestin of the placenta by the mother, is a common behavior among mammals (exept for camels and aquatic animals). However, it is not routine behavior in the human culture, though it is widespread among other primate species.

In 2016 CCI went on the road to client sites to hold focus group sessions. The goal: make our childbirth and parent education materials even better so that you can give your pregnant moms the best information in ways they'll understand and remember. The feedback was resounding. Patients want access to important information about their healthcare journey – quickly. So we went back to the drawing board with fresh ideas to improve the patient education experience.