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According to the CDC's 2016 breastfeeding report card, while 88% of babies start out being breastfed, at six months old only 25% are still being exclusively breastfed. While breastfeeding rates vary widely, they are significantly lower for African-American infants. There are multiple barriers to starting and then continuing to breastfeed. For moms to succeed, they need a myriad of continuous and consistent education and support mechanisms. 

More parents are choosing to exclusively breastfeed. Here’s what you need to know about informal milk sharing and why you should address this practice.

In 2016 CCI went on the road to client sites to hold focus group sessions. The goal: make our childbirth and parent education materials even better so that you can give your pregnant moms the best information in ways they'll understand and remember. The feedback was resounding. Patients want access to important information about their healthcare journey – quickly. So we went back to the drawing board with fresh ideas to improve the patient education experience. 

Once upon a time, people were educated by reading books. Then the internet came along and people had another option for discovering information about any topic they could think of. And then came mobile. No longer are students tied to a desktop computer to learn. Now they have the internet in the palm of their hands 24/7. So what's next? Augmented Reality.